Glassbox has been working with Yaal Herman since 2016. He makes projects so enjoyable that no one can resist his charm and outcomes of his work are always outstanding. Most of all, what sets Yaal apart from other professionals is that he is a “Soul Photographer”: even in a business context, he knows how to capture the essence of who people are, and that is what makes his pictures so unique.

Audelia Boker, Global VP Marketing, Glassbox

We approached Yaal with an idea for a photography-multimedia project – he brought it to life in a way that has the most effective impact on decision makers as well as the general public. Although the project was challenging in many ways, Yaal brought it to the finish line with great agility, perseverance and a smile.

Naftali Bennet, Director of the Yesha Council

Cérémonie Tea chose to work with Yaal to create photos for our gift catalogue. Previously, we had worked with him to design special ambiance photos for our primary catalogue. At that photo shoot, we had only three hours booked in a restaurant to expose our tea products within a beautiful atmosphere. Yaal managed to use that short time period very efficiently and created some wonderful photos which currently decorate our tea catalogue. This time, we required studio work for which we chose his quiet and well-equipped studio/gallery in Jerusalem. Yaal carefully planned out the types of pictures to take and offered helpful suggestions along the way. Yaal is friendly and easy going but at the same time, very professional and non-intrusive. He is very enthusiastic and passionate about his photography. I learned quite a bit about photography that day and received the first photos two days after the photo shoot. I would recommend Yaal without any hesitation.

Caroline Muller Levi, Cérémonie Tea

Yaal’s photography was superb! We’ve used a number of other photographers and the end results with Yaal were simply of a higher caliber. He has a real photographer’s eye plus the quality equipment to manifest a professional and aesthetic result.

Rav Hillel Lester, Shalev Center

I advertized an apartment for rent over six months without success and then one week after Yaal took photographs of the apartment and arranged the pictures I received dozens of inquiries. This was apparently the wisest few hundred NIS that I spent.

Asaf Levy

Working together with you has been part of the experience itself: Beginning with the willingness, through quickly understanding the project requirements, the creative thinking, the professionalism, the pleasant atmosphere, the way in which you interact with people, your insistence upon the small details and the end result. In a single frame you managed to grasp the essence of the department – we are all equal on the inside irrespective of our role in life and the milieu in which we work. Today it was announced that our poster won 1st prize out of 64 competing posters. Looking forward to working together with you again.

Dr. Yonathan Turner, Radiology dept. Sha’are Tsedek Medical Center

Thanks to Yaal’s awesome photography and marketing skills, our band has finally begun to get the exposure we had hoped for. In the first few months of the site going live, we closed more gigs than all last year put together!

Shmuel Nelson, Eden mi Qedem

Yaal combines a serious approach to work, the process involved, the material and the final outcome; while simultaneously all is done pleasantly, accompanied by humor and a calm ambience which induces confidence.

Lt. Colonel Assaf Libraty, Commander of the public relations unit, IDF Spokesperson.

I should be sending you “thank you” messages every time someone contacts us, because the remarkable quality of the photography presents the apartment accurately, yet more beautifully than we could have imagined possible.

Tsvi Wolff, Teacher and vacation apartment owner

Everyone LOVES your work! Kol hakavod!

Renana Levine, ROI Community

Yaal came out on very short notice to do a photo shoot of our band in concert. The performance was outside in the bitter cold and with very difficult lighting conditions, yet Yaal was able to capture very evocative and excellent pictures that distilled the essence of the evening. Highly recommended!

Gavriel Fiske, Ktoret